A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases and/or watching ads.
| Topic | Description |
|---|---|
| Acquire users more likely to watch ads in your app | |
| Acquire users more likely to make in-app purchases in your app | |
| Acquire both users who are more likely to make purchases in your app, watch ads in your app, or do both. |
Additional resources
- Eligibility criteria for Audience Pinpointer campaigns
- Optimize for retention
- Pass post-install events using an MMP