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Campaign setup
  • User Acquisition campaigns
  • Choosing a campaign goal
  • iOS campaign considerations
  • Setting campaigns live
Campaign goals
  • Campaign goals
  • Install campaigns
  • Creative Testing campaigns
  • Event optimization campaigns
    • Introduction to Event optimization campaigns
    • Event optimization campaign best practices
    • Create an Event optimization campaign
  • Return on Ad Spend campaigns
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign setup

Event optimization campaigns

Learn about Level Complete, Payer, and Retention CPE campaigns with Unity User Acquisition.
Read time 1 minute
Last updated a month ago
Note
The current version of Level Complete campaigns is a beta release. Features and documentation might change between now and the next release.
An Event optimization campaign, also known as a Cost per Event (CPE) campaign, targets acquiring users who take specific, meaningful actions after installing your app. This includes users more likely to reach specific milestones, make in-app purchases, and remain engaged with your app after installation.
Refer to the following documentation to learn about this campaign goal, its best practices, and how to create an Event optimization campaign in the dashboard:
Introduction to Event optimization campaignsLearn about Level Complete, Payer, and Retention Event optimization campaigns with Unity User Acquisition.
Event optimization campaign best practicesReview the recommended best practices for Event optimization campaigns with Unity User Acquisition.
Create an Event optimization campaignCreate a Level Complete, Payer, or Retention campaign in the Unity User Acquisition dashboard.
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