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Unity Ads User Acquisition

Unity Ads User Acquisition
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Campaign setup
  • User Acquisition campaigns
  • Choosing a campaign goal
  • iOS campaign considerations
  • Setting campaigns live
Campaign goals
  • Campaign goals
  • Install campaigns
  • Creative Testing campaigns
    • Introduction to Creative Testing
    • Creative Testing campaign best practices
    • Analyzing Creative Testing campaign results
    • Starting a Creative Testing campaign
    • Manage Creative Testing campaigns
  • Event optimization campaigns
  • Return on Ad Spend campaigns
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign setup

Creative Testing campaigns

Learn about Creative Testing campaigns, review best practices, analyze campaign results, launch campaigns, and manage live campaigns.
Read time 1 minute
Last updated 4 months ago
Creative Testing is a campaign goal that tests and compares the performance of creative packs. Using a test campaign helps you to make more informed decisions for your user acquisition strategy.
Introduction to Creative Testing campaigns
Understand what Creative Testing campaigns are and how they inform your User Acquisition strategy
Creative Testing campaign best practices
Configure Creative Testing campaigns using recommended best practices.
Analyze Creative Testing campaign results
Understand the performance indicators and results of a test campaign.
Start a Creative Testing campaign
Use the Unity Ads User Acquisition dashboard to start a Creative Testing campaign.
Manage Creative Testing campaigns
Review how to manage active Creative Testing campaigns in the User Acquisition Dashboard.
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  • Additional resources
  • Install campaigns
  • Make and upload ad creatives
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