Campaign goals

Learn about the different User Acquisition campaign goals.

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Last updated 5 months ago

User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.

Install campaignsRun an Install campaign to acquire users

Creative Testing campaignsRun a Creative Testing campaign to test ad performance

Retention campaignsRun a campaign that's optimized to acquire users who are more likely to use your app for seven days.

Event campaignsRun a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app.

Return on Ad Spend campaignsRun a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue.

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