Campaign types
Learn about the different types of user acquisition campaigns.
Read time 1 minuteLast updated 21 days ago
User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.
Topic | Description |
|---|---|
| Install campaigns | Run an Install campaign to acquire users |
| Creative Testing campaigns | Run a Creative Testing campaign to test ad performance |
| Retention campaigns | Run a campaign that's optimized to acquire users who are more likely to use your app for seven days. |
| Event campaigns | Run a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app. |
| Return on Ad Spend campaigns | Run a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue. |