Documentation

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Development

User Acquisition

Monetization

Industry

Unity Ads User Acquisition

Advertising Management API

Advertising Statistics API

Open User Acquisition dashboard

Unity Ads User Acquisition

Unity Ads User Acquisition
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Campaign setup
  • User Acquisition campaigns
  • Choosing a campaign goal
  • iOS campaign considerations
  • Setting campaigns live
Campaign goals
  • Campaign goals
  • Install campaigns
  • Creative Testing campaigns
  • Event optimization campaigns
  • Return on Ad Spend campaigns
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign setup

Campaign goals

Learn about the different User Acquisition campaign goals.
Read time 1 minute
Last updated a month ago
User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.
Install campaigns
Run an Install campaign to acquire users
Creative Testing campaigns
Run a Creative Testing campaign to test ad performance
Event campaigns
Run a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app.
Return on Ad Spend campaigns
Run a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue.
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