Campaign types
Learn about the different types of user acquisition campaigns.
Read time 1 minuteLast updated 17 hours ago
User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.
Topic | Description |
|---|---|
| Run an Install campaign to acquire users | |
| Run a Creative Testing campaign to test ad performance | |
| Run a campaign that's optimized to acquire users who are more likely to use your app for seven days. | |
| Run a campaign that's optimized to acquire users who are more likely to perform specific, meaningful actions after installing your app. | |
| Run a campaign that's optimized to acquire users who are more likely to make in-app purchases or generate ad revenue. |