Install campaigns

Learn about and set up Install campaigns in the Unity Ads User Acquisition dashboard.

Read time 1 minute

Last updated 4 hours ago

Install campaigns, the default user acquisition campaign type, are optimized toward generating installs.

Topic	Description
Introduction to Install campaigns	Understand what a user acquisition campaign is and how it works
Start an Install campaign	Set up and launch an Install campaign in the Unity Ads User Acquisition dashboard

Additional resources

Creative Testing campaings: Test and compare the performance of your ads in a Creative Testing campaign.
Configure manual install bids: Set up manual bidding for an Install campaign.