Start an Install campaign

Launch your ad campaign in the User Acquisition dashboard.

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Last updated 6 months ago

To create a new campaign for your app from the Unity Ads User Acquisition dashboard, do the following:

Select Apps from the secondary navigation menu.
Select the app to bring up its Campaigns page.
Select Create.
Select a campaign goal. The default campaign goals is Installs.
Select Next to begin creating the campaign.
Name your campaign. Use a format that includes the app name, platform, and targeted region for clarity (for example,
```
_TrashDash_iOS_Tier1_
```
).
Select Create to save.

Campaign status

Once you create a new campaign, its status appears on the Campaigns page for the associated app. Each campaign requires three minimum components to activate:

Creative packs
Bids
Attribution links

The option to activate your campaign remains disabled until eligibility criteria are met.

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