Attribution

Test attribution tracking links in Unity Ads campaigns using the Attribution Links Tester within the Ad Testing app.

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Last updated 7 days ago

When you run a User Acquisition campaign, you need information about how your users view and interact with your ads. To accurately report starts, views, and clicks for your ad campaign, generate attribution tracking links through a mobile measurement partner (MMP) or a custom server-to-server integration. Refer to the following articles to integrate and test your attribution links:

Introduction to attributionUnderstand what attribution is and how attribution links work with User Acquisition campaigns.

Integrate attribution links with UnityAdd attribution links to your Unity Ads User Acquisition campaigns.

Test attribution links with the Ad Testing appTest whether your attribution links work correctly with the Ad Testing app.

Attribution link parameters referenceReview the required and supported URL parameters for attribution tracking links.