Grow your gameUnity Ads User AcquisitionPartner integrationApp dataLearn about MMPs and how they enable you to pass engagement and post-install event data to Unity to power your ad campaigns.Read time 1 minuteLast updated 4 days agoIntroduction to app dataLearn about mobile measurement partners (MMPs) and how they enable you to pass engagement and post-install event data to Unity to power your ad campaigns.Ad metricsLearn about ad metrics used for Unity Ads User Acquisition campaigns, including Starts, View, and Clicks.Post-install event dataPass post-install event data from your app to Unity Ads to optimize user acquisition campaigns based on real user engagement, such as sessions, purchases, ad revenue, and level completions.