Integrate attribution links with Unity
Integrate attribution links into Unity Ads campaigns by inputting your Mobile Measurement Partner's (MMP) tracking URLs
Read time 2 minutesLast updated a day ago
After obtaining Attribution links from your Integrated Partner or a custom server integration, you can add them to the Unity Dashboard. Refer to the following ways to set up attribution in the Unity Ads User Acquisition dashboard
Prerequisites
To integrate an attribution link in the User Acquisition dashboard, you need to first generate the link with an Integrated Partner or request it using a custom integration server request.Integrate app-level attribution links
You can set up your app-level attribution tracking links when adding a new app to the User Acquisition dashboard or add them to an existing app. Refer to the following instructions to set up your app-level links:- Go to the Apps page of the User Acquisition dashboard, and then select the ellipses (...) next to the app you'd like to modify.
- Select Attribution links setup to open the attribution tracking link workflow.
- In the Mobile Measurement Partner integration dialog, select your MMP to review your MMP's unique integration setup instructions.
- Select Next step.
- Enter the appropriate URLs in the respective fields. If you'd like to add a View URL, toggle Add completed view URL.
Note
AppsFlyer campaigns require Start URLs. All other campaigns require only Click URLs. The recommended best practice is to include Start URLs for all campaigns because it improves attribution performance and enables you to compare campaigns.
- Choose which campaigns you want to inherit the links you've provided. You can choose from the following options:
Application setting
Description
Notes
Apply only to new campaigns No existing campaigns will inherit the app-level link. All new campaigns associated with the app will inherit the app-level link. Apply to new and existing Live campaigns Only existing live campaigns will inherit the app-level attribution link. All new campaigns associated with the app will inherit the app-level link. Existing paused campaigns won't inherit the app-level attribution link. Apply to all campaigns All campaigns associated with the app will inherit the app-level link, including paused campaigns. This action is irreversible. - Select Save to finish the setup.
Integrate campaign-level attribution links
You can set up your campaign-level attribution tracking links when creating a new campaign or add them to an existing campaign. Refer to the following instructions to set up your campaign-level links:- From the Campaigns page of the User Acquisition dashboard, select the campaign to modify.
- On the campaign details page, select Add attribution links from the go-live checklist. Alternatively, go to the Attribution links section of the page and select Add attribution links.
- Enter the appropriate URLs in the respective fields. If you'd like to add a View URL, select Show advanced.
- Select Save to keep your changes.