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Open User Acquisition dashboard

Unity Ads User Acquisition

Unity Ads User Acquisition
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Campaign setup
  • User Acquisition campaigns
  • Choosing a campaign goal
  • iOS campaign considerations
  • Setting campaigns live
Campaign goals
  • Campaign goals
  • Install campaigns
  • Creative Testing campaigns
  • Event optimization campaigns
  • Return on Ad Spend campaigns
    • Introduction to ROAS campaigns
    • ROAS campaign best practices
    • Create a ROAS campaign
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign setup

Return on Ad Spend campaigns

Learn about Return on Ad Spend (ROAS) campaigns, review best practices, and create a ROAS campaign in the User Acquisition Dashboard.
Read time 1 minute
Last updated 6 months ago
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases, ad revenue, or a combination of both.
Refer to the following documentation to learn about this campaign goal, its best practices, and how to create a ROAS campaign in the dashboard:

Topic

Description

Introduction to ROAS campaigns
Learn about ROAS goals, optimization types and windows, post-install event data requirements, and the campaign Learning phase.
ROAS campaign best practices
Review the recommended best practices for setting up, running, and monitoring a ROAS campaign.
Create a ROAS campaign
Create a ROAS campaign in the Unity Ads User Acquisition Dashboard.
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  • Additional resources
  • Choosing a campaign goal
  • Post-install event data
  • Partner integration best practices
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