Create a ROAS campaign
Use the Unity Ads User Acquisition Dashboard to set up a Return on Ad Spend (ROAS) campaign.
Read time 1 minuteLast updated 6 months ago
Refer to the following instructions to create a Return on Ad Spend (ROAS) campaign in the Unity Ads User Acquisition Dashboard.
Prerequisites
Before you set up your ROAS campaign, ensure that your organization budget has funds.
Create a ROAS campaign in the User Acquisition Dashboard
To create a new ROAS campaign, complete the following steps:
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From the Apps page of the User Acquisition Dashboard, select your app to open the Campaigns list for your selected app.
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On the Campaigns page, select Create to enter the campaign creation flow.
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Select Return on Ad Spend as your campaign goal.
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In the ROAS-specific settings, choose your optimization type from the following options:
- In-app purchases: Target users predicted to make in-app purchases.
- Ad revenue: Target users predicted to engage with in-app ads.
- Hybrid: Target users predicted to both make purchases and engage with ads in your app.
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Select the Optimization Window for your campaign. Refer to the Introduction to ROAS campaigns for details on which optimization types support which windows.
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Name your campaign and select Create.
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To launch your campaign and start the Learning phase, configure the following required settings:
- Add at least one creative pack.
- Choose which countries to target and set a ROAS goal for each.
- Set a campaign budget.
- Add attribution links.
NoteEach optimization type has required post-install events. When you integrate your preferred Mobile Measurement Partner (MMP) and create attribution links, ensure that you pass the required post-install event data for your selected optimization type. The dashboard lists the required event type in the Attribution setup section.