Create a ROAS campaign

Use the Unity Ads User Acquisition Dashboard to set up a Return on Ad Spend (ROAS) campaign.

Read time 1 minute

Last updated 2 days ago

Refer to the following instructions to create a Return on Ad Spend (ROAS) campaign in the Unity Ads User Acquisition Dashboard.

Prerequisites

Before you set up your ROAS campaign, ensure that your organization budget has funds.

To create a new ROAS campaign, complete the following steps:

From the Apps page of the User Acquisition Dashboard, select your app to open the Campaigns list for your selected app.
On the Campaigns page, select Create to enter the campaign creation flow.
Select Return on Ad Spend as your campaign goal.
In the ROAS-specific settings, choose your optimization type from the following options:
- In-app purchases: Target users predicted to make in-app purchases.
- Ad revenue: Target users predicted to engage with in-app ads.
- Hybrid: Target users predicted to both make purchases and engage with ads in your app.
Select the Optimization Window for your campaign. Refer to the Introduction to ROAS campaigns for details on which optimization types support which windows.
Name your campaign and select Create.
To launch your campaign and start the Learning phase, configure the following required settings:
- Add at least one creative pack.
- Choose which countries to target and set a ROAS goal for each.
- Set a campaign budget.
- Add attribution links.
Note
Each optimization type has required post-install events. When you integrate your preferred Mobile Measurement Partner (MMP) and create attribution links, ensure that you pass the required post-install event data for your selected optimization type. The dashboard lists the required event type in the Attribution setup section.