Bids
Learn about advertising bids and configure Install bids, Retention bids, and Return on Ad Spend targets.
Read time 1 minuteLast updated 4 hours ago
Unity Ads is a bidding platform. Read more to learn about what bids are and how they power your user acquisition campaign.
Topic | Description |
|---|---|
| Understand what bids are and how to use them in an advertising campaign. | |
| Use Install (CPI) bids in campaigns optimized for installs. | |
| Use Retention bids in campaigns optimized for users more likely to keep using your app. | |
| Use ROAS targets in campaigns optimized for users more likely to watch ads or spend money in your app. |