Payer campaigns

Learn about Payer Event campaigns, review best practices, and set up Payer campaigns in the User Acquisition dashboard.

Read time 1 minute

Last updated a day ago

Use Payer campaigns when you want to target users who are more likely to make purchases in your app after installing your app.

Topic	Description
Introduction to Payer campaigns	Understand what Payer campaigns are and how they function
Payer campaign best practices	Configure a Payer campaign according to the recommended best practices
Start a Payer campaign	Set up and launch a Payer campaign in the Unity Ads User Acquisition dashboard

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