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Payer campaign best practices

Review the recommended best practices for Payer Event campaigns with Unity Ads User Acquisition.
Read time 1 minuteLast updated 4 hours ago
Before setting up your Payer campaign, review the following best practices to ensure you make the best choices for your campaign.

Eligibility criteria for Payer campaigns

You must meet the following requirements to use Payer campaigns:
  • Use AppsFlyer, Adjust, or Singular as MMPs
  • Run Cost Per Install (CPI) or Audience Pinpointer campaigns (if eligible) to send 
    install
    and 
    purchase
    post-backs from a supported MMP attributed to Unity within 7 days of install. This is known as a qualified event. There's a minimum requirement of 10 qualified events within 28 days per 
    game_id
    and 
    country
    .

Best practices to meet Payer eligibility criteria

Get enough qualified events

If you are set up to use Audience Pinpointer campaigns already, run Retention, ROAS, or Cost per Install (CPI) campaigns to generate Purchase events attributed to Unity until you meet the required minimum 10 qualified events within 28 days. For more information on how to set up install and Purchase MMP post-backs from AppsFlyer, Adjust, and/or Singular to attribute installs to Unity, refer to Set up your MMP integration.

Map all relevant purchase event names in your MMP dashboard

When setting up your MMP dashboards to pass post-install data to Unity, it's recommended to map all purchase 
sdk_event_name
to the partner event name field. This lets you proactively meet the required minimum qualified events and fulfill the Payer eligibility criteria, and maximize payer-intent signals for your app.