Return on Ad Spend campaigns
Learn about Ad Revenue, In-app Purchase, and Hybrid Return on Ad Spend (ROAS) campaigns with Unity Ads User Acquisition.
Read time 1 minute
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases and/or watching ads.
Topic | Description |
|---|---|
| Acquire users more likely to watch ads in your app | |
| Acquire users more likely to make in-app purchases in your app | |
| Acquire both users who are more likely to make purchases in your app, watch ads in your app, or do both. |