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Open User Acquisition dashboard

Unity Ads User Acquisition

Unity Ads User Acquisition
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Campaign setup
  • User Acquisition campaigns
  • Choosing a campaign goal
  • iOS campaign considerations
  • Setting campaigns live
Campaign goals
  • Campaign goals
  • Install campaigns
  • Creative Testing campaigns
    • Introduction to Creative Testing
    • Creative Testing campaign best practices
    • Analyzing Creative Testing campaign results
    • Starting a Creative Testing campaign
      • Set up a Creative Testing campaign
      • Configure required Creative Testing campaign details
      • Go live automatically with Auto-start
    • Manage Creative Testing campaigns
  • Event optimization campaigns
  • Return on Ad Spend campaigns
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign setup

Start a Creative Testing campaign

Launch your Creative Testing campaign in the User Acquisition dashboard.
Read time 1 minute
Last updated 4 months ago
Use the following instructions to set up a new Creative Testing campaign in the Unity Ads User Acquisition dashboard.

Prerequisites

  • Creative packs: Assign at least two Creative packs to your campaign. Recommended: Use one Control creative pack to speed up exploration.
  • Attribution tracking link: Add an Attribution link.
  • Organization budget: Add funds to your organization budget.

Make a new Creative Testing campaign

After you decide which creative packs to test, go to the Unity Ads User Acquisition dashboard, and complete the following steps to start your Creative Testing campaign:
  1. Select Apps from the secondary navigation menu.
  2. Select the Android app to view its Campaigns page.
  3. Select Create to begin the campaign creation flow.
  4. Among the campaign goal options, select Creative Testing and select Next to begin configuring your test campaign.
  5. Optional: You can name your Creative Testing campaign here before configuration. You have the option to name or rename the campaign later.
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    • Prerequisites

    • Make a new Creative Testing campaign

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