Dashboards
Dashboards show your most important metrics (using line and bar charts) so you can monitor how well a game performs at a glance. Dashboards are predetermined, and you can't customize them. To make your own dashboards, refer to Custom dashboards.
There are three dashboards available that show: Game Performance, Retention, and Revenue. Dashboards can be filtered by country, version, platform, and Audience.
You can export each dashboard's visualization as a PNG image or CSV file. Select the information icon (i) on each visualization for more details about what it shows.
Game performance
The game performance dashboard gives you an overview of your game's health. It has charts that show how active your game is, how many new players have started recently, and how long they're playing for.
| Metric | Description |
|---|---|
| Daily new users | The number of players that have launched your game for the first time, each calendar day. Use this chart to see how many new players each acquisition channel has brought to your game. |
| Daily active users (DAU) | The number of players active in your game. An active player is any player that starts a session. Daily active users (DAU) is the number of players active on each calendar day. |
| Monthly new users | The number of players that have launched your game for the first time, each calendar month. |
| Weekly and monthly active users (WAU & DAU) | The number of players active in a calendar week (Monday to Sunday) and calendar month respectively. Use this chart to see how your player activity changes over longer periods of time. |
| Session length | The amount of time that has passed between when the user starts the app, and when the user takes an action to exit the app. |
| Sessions per DAU | The average number of sessions per user playing on that day. |
Retention
The retention dashboard shows which players are still playing your game after installing. Measuring retention is useful for seeing how well your game is doing, according to the number of days it takes for a player to stop playing. A gradual curve suggests rising retention, whereas steep drops suggest players stop at a certain point in your game.
A player who sends any event is considered active.
Note: Existing players on Legacy Analytics are treated as new players on Unity Analytics. Their start date begins when you switch to Unity Analytics, causing a peak in retention metrics.
| Metric | Description |
|---|---|
| Player retention | The average percentage of players who play your game each day since installing. For example, a day 7 (D7) retention of 20% means on average, 20% of your players are playing on day 7 after installing and 80% did not play on that day. Any player that sends an event on a calendar day is considered active on that day. Use this chart to see how well your game retains its players and how many days it takes players to stop playing, on average. A gradual curve is likely favourable whilst a steep drop shows players are quickly stopping playing. |
| New player retention | This chart shows the day 1, 7, 14, and 30 retention percentages for each install date. For example, for all players that installed on the 15th March you can see what percentage of those players were playing on 1, 7, 14, and 30 calendar days after installing. Since this is measuring historic retention, it takes 30 days for the chart to be complete for an install date. Today's data is still in flux so the latest data points take some time to settle. In most cases this should be settled by 00:00 UTC. Use this chart to see how your retention trends over time. Dips and peaks might suggest players reacting to something in your game or a change in your player-base. |
Revenue
Revenue measures the money spent in your game on in-app purchases (IAP) over various time windows. These charts are powered by the transaction standard event so make sure you're recording those to get the best out of this dashboard. Transactions can be recorded automatically by the Unity IAP package (version 4.2 or higher) or manually through the Analytics SDK.
| Metric | Description |
|---|---|
| Daily revenue | The revenue generated by your game each calendar day. This is gross revenue and does not include any deductions from app stores. Use this chart to see how much revenue is being generated by players purchasing IAPs. |
| Weekly revenue | The revenue generated by your game each calendar week. This is gross revenue and does not include any deductions from app stores. Use this chart to see how much revenue is being generated by players purchasing IAPs. Use this chart to see trends over a longer period of time than days. |
| Monthly revenue | The revenue generated by your game each calendar month. This is gross revenue and does not include any deductions from app stores. Use this chart to see how much revenue is being generated by players purchasing IAPs. Use this chart to see trends over a long period of time. |
| Average revenue per DAU | The average revenue generated by active players each calendar day. This chart shows, for each player that is active in your game, how much revenue they generate on average. For example, an IAP ARPDAU of $0.20 on May 7th means active players, on average, generated $0.20 of gross revenue by purchasing IAPs. If you see dips or peaks in this chart, it suggests something has changed in your game or your player-base. The average is calculated by taking the total IAP revenue for each day and dividing it by the total number of active players. |
| Daily conversion | The average IAP conversion for each calendar day. This chart shows the percentage of active players that purchase an IAP on each calendar day. For example, a conversion rate of 3% on June 2nd means 3% of your total active players on that day purchased an IAP. |
User acquisition
The user acquisition dashboard shows you a breakdown of your data split by ad network provider. Use the acquisition filter at the top to choose between providers. This will show a chart that you can further filter by date range, country, platform, device version, and audience.
These charts are powered by the acquisitionSource standard event which must be sent manually, so make sure you're recording those to get the best out of this dashboard. For more information, refer to track user acquisition tutorial.