Event campaigns
A campaign optimized for events targets acquiring users who take specific, meaningful actions after installing your app. This includes users more likely to reach specific milestones and make in-app purchases within your app.
| Topic | Description |
|---|---|
| Level Complete campaigns | Acquire users more likely to reach a specific level completion milestone within your app. |
| Payer campaigns | Acquire users more likely to make in-app purchases in your app. |
Additional resources
- Eligibility criteria for Audience Pinpointer campaigns: Review the prerequisite data thresholds necessary to run an Audience Pinpointer campaign.
- Optimize for return on ad spend (ROAS): Use a testing campaign to compare the performance of your ad creatives.
- Optimize for retention: Use a retention campaign when you want to acquire users more likely to use your app for seven or more days.