Integration with Appsflyer

Tapjoy campaign configuration

Partner activation

1. From the side menu, select Collaborate > Partner Marketplace.
2. Search and select for Tapjoy.
3. On the Tapjoy profile page, select Set Up Integration.
4. You’re directed to the integration setup page. From the Integration tab, turn on Activate Partner.

Integration tab (install)

1. Toggle Activate Partner.
2. Input the Tapjoy generated string under the app_id field.
3. Toggle OFF the Install view-through attribution option.
4. Under the Default Postback section, next to install, select

   All media sources, including organic

   .

1. Toggle In-app events postback.
2. Select Add Event.
3. Under Appsflyer event, search for or add

   af_app_opened

   .
4. Use the same Tapjoy-generated string entered in the app_id field from Step #2.2.
5. In the for users from dropdown, select

   All media sources, including organic

   .
6. Select Save Integration or proceed to Step #3 Integration Tab: Events to add more post-install events.

Dynamic suppression requirements for install

• First Time Installers: Users who’ve never installed or launched the app on their device. Reinstalls are not considered new installs.
• Existing Users: Users who previously installed and launched the app on their device at any point, including those who have reinstalled the app after uninstalling it.

Integration tab (events)

1. Scroll down to the In-app events postback section.
2. Select Add Event.
3. Under Appsflyer event, select the event from the dropdown.
4. Input the Tapjoy generated engagement_id under mapped to partner event field.
5. Repeat steps 2-4 until all events are configured and point to a unique engagement_id.
6. Select Save Integration, or proceed to the Daily Rewards section to configure additional post-install events.

1. Scroll down to the In-app events postback section.
2. Select Add Event.
3. Add the SDK event associated with in-game leveling up. Supported event names include both custom events and Appsflyer’s predefined ones, such as

   af_level

   or

   af_level_achieved

   .

Note

Appsflyer recommends integrating the following predefined events for in-game leveling up: af_level for in-app purchases, af_level_achieved for user generated ad revenue events. Custom events are also supported. Learn how to define an event and use the event generator. For more information, refer to tips and limitations.

4. Input the Tapjoy generated engagement_id under mapped to partner event.
5. Under Including, select

   Values + No Revenue

   in the dropdown to ensure level data is included in the conversion postback information.
6. Select Save Integration.

IAP and ad revenue configuration for ROAS

Appsflyer IAP setup

1. Under the In-app events postback section, select Add Event.
2. Add your in-app purchase event. We strongly recommend using the event name of

   af_purchase

   for IAP events (refer to Appsflyer's af_purchase event).
3. Input the Tapjoy generated engagement_id under mapped to partner event.
4. Choose your preferred sending option under the for users from column. We recommend selecting "All media sources, including organic".
5. Under Including, select

   Values + Revenue

   to ensure amounts are included in the conversion postback information.
6. Select Save Integration.

Appsflyer ad revenue setup

1. Under the In-app events postback section, select Add Event.
2. Add your ad revenue event using the event name of

   af_ad_revenue

   . Using the af_ad_revenue event name is required.
3. Input the Tapjoy generated engagement_id under mapped to partner event.
4. Choose your preferred sending option under the for users from column. We recommend selecting "All media sources, including organic".
5. Under Including, select

   Values + Revenue

   to ensure amounts are included in the conversion postback information.
6. Select Save Integration.

Note

If you are enabling ad revenue through postbacks for an app for the first time, notify your Account Manager to have this data enabled and displayed in the Tapjoy Dashboard. Otherwise, ad revenue in the Tapjoy Dashboard will either not be reflected or will continue to come from your Data Locker data, if the Data Locker has been configured for this app. This must be done for each app individually.

Note

Advertisers must have an ROI360 advanced subscription to use Data Locker for sharing ad revenue.

1. From the side menu, select Collaborate > Active Integrations.
2. Use the search bar to find and select Tapjoy.
3. Navigate to the Permissions tab.
4. Turn on Ad Network Permissions.
5. Turn on the permission Access ad revenue raw data (UA signals).
6. Select Save.

For more information, refer to Ad revenue signals for UA ad networks in the Appsflyer documentation.