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Unity Offerwall

Offerwall user acquisition

Learn how to acquire users with Unity Offerwall.
Read time 1 minuteLast updated 12 hours ago
Use Unity Offerwall cost per engagement (CPE) campaigns to acquire new users and increase engagement in your app. With CPE campaigns, you reward users when they complete specific in-app events.

Getting started

Before you create your first CPE campaign, review the following setup workflow and requirements:
CPE campaign setup workflow
Review the tasks you complete when you create a CPE campaign with Unity Offerwall.
CPE campaign requirements
Review the requirements to set your CPE campaign live.

Campaign setup

Use the following resources to configure your CPE campaigns, creatives, partner integrations, and payment settings:
App engagements
Learn about app engagements and how to configure them in the Tapjoy User Acquisition dashboard.
CPE campaigns
Plan, set up, and optimize CPE campaigns to acquire engaged users.
Budgeting best practices
Review the recommended bidding and budgeting for CPE campaigns.
Creatives
Learn about Offerwall creatives, and configure them in the Tapjoy User Acquisition dashboard.
Partner integration
Connect your MMP to Unity Offerwall so that users get rewarded for completed offers and your campaign performance is reported accurately.
ROAS optimization
Automatically optimize your bids to achieve your target return on ad spend (ROAS) with the tROAS optimizer.
Payment security
Enable two-step verification in the Tapjoy User Acquisition dashboard to receive payments.
Deferred deeplinks
Configure deferred deeplinks in the Tapjoy User Acquisition dashboard to direct users back to your app or a specific part of it.

Campaign management and reporting

After your campaign is live, use the following resources to adjust your bids and access campaign data:
Edit CPE bids
Add new bids to existing offers, and adjust them manually or through CSV download and upload.
API
Authenticate with the Unity Offerwall APIs to retrieve campaign reporting data, manage your campaigns, and control which users see your offers.