Cost per engagement campaign setup workflow

Follow the process for setting up cost per engagement (CPE) campaigns with Tapjoy. The process includes the steps for app setup, mobile measurement partner (MMP) integration, CPE campaign and ad sets creation, and activation.

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Last updated 5 months ago

Review the process for setting up cost per engagement (CPE) campaigns with Tapjoy. For more information about CPE campaigns, refer to Introduction to CPE campaigns. When you set up a CPE campaign, you complete the following tasks:

Set up your app.
Add an app engagement.
Integrate the app engagement with your Mobile Measurement Partner (MMP).
Create a CPE campaign.
Enable the CPE campaign.

Set up your app

To begin your CPE campaign setup, add your app in the Tapjoy User Acquisition dashboard. You add an app only once. After you add it, you can create as many CPE campaigns for it as needed.

Add an app engagement

After you add your app in the User Acquisition dashboard, add an app engagement to generate an engagement ID.

Integrate the app engagement with your MMP

Use the app engagement ID you previously created to integrate your app with your MMP. Refer to the Tapjoy MMP integration guide for instructions.

Create a CPE campaign

After integrating your app engagement ID with your MMP, create the CPE campaign.

Create ad sets

After you create the CPE campaign, add at least one ad set to it. An ad set is a specific offer shown in the publisher apps’ offerwalls. You can add as many ad sets as needed. Refer to Adding an ad set for instructions.

Enable the CPE campaign

After you create the CPE campaign and add your ad sets, the Tapjoy team reviews and approves them. You receive the approval by email, which arrives within usually one business day. If the review exceeds three business days, contact your account manager. After you receive the email confirming CPE campaign and ad set approval, enable the CPE campaign and the ad set.

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