Add a daily rewards ad set
Create and configure daily rewards ad sets for cost per engagement (CPE) campaigns in the Tapjoy User Acquisition dashboard.
Read time 2 minutesLast updated 17 days ago
After you create a cost per engagement (CPE) campaign, add the ad sets you want to run. Each ad set that you create is a specific offer shown in the Offerwall.
Note
CPE ad sets are configurable only for Android mobile devices. If your ad set needs to run on iOS mobile devices, contact your account manager for help setting up an iOS-targeted ad set.Note
After your new ad set has run to accumulate enough data, you can improve its return on ad spend (ROAS) through the target ROAS (tROAS) optimizer feature. Work with your account manager to set it up. To implement the tROAS optimizer in your ad set, refer to Get started with ROAS optimization.Prerequisites
Before you add an ad set, ensure you meet the following criteria:- Determine the elements to include in your ad sets. For help with planning your ad sets, contact your account manager.
- Prepare offer instructions that meet specific requirements. For more information, refer to Requirements for CPE offer text instructions.
- Add an app engagement.
- Integrate the app engagement with your MMP.
- Create a CPE campaign.
Add an ad set to your campaign
Note
If you just saved the CPE campaign, Tapjoy directs you to the Create Ad Set window to create the campaign’s first ad set. In this case, skip this step and go directly to the next step on this page: Enter ad set metadata.- From the left menu, select Campaigns and find the CPE campaign to add ad sets to.
- Select + Add New Ad Set.
Enter ad set metadata
Define the ad set metadata with descriptive values to organize, manage, and track it. To enter ad set metadata, follow these steps:- Define the Ad Set Name to identify your ad set in the dashboard.
- Keep the default Name Suffix as CPE. This default suffix is the recommended best practice because the Tapjoy Offerwall team uses it for CPE campaign management.
Configure budgeting
In the Budgeting section, set the reward type, event, event bid, and ad set budget. You can adjust your bids at any time. For details, refer to CPE bid management. To configure the ad set budget, follow these steps:- Select Daily rewards as the Reward Type.
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To set up the ROAS Target, select an optimization window from the dropdown list and enter the percentage.
For example, a D3 ROAS Target of 90% means you expect to achieve 90% return on ad spend (ROAS) three days after the user installs the app. - To set different bids based on the publisher app that shows your offer, turn on the Per App Bid toggle.
- In the Number (#) of Total Conversions, enter the maximum number of times that users can complete the same event in this ad set.
- If you turn on the Per App Bid toggle, go to step 7. Otherwise, enter the Bid amount.
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If you turn on the Per App Bid toggle, set up the event bids for each publisher app either manually or with a CSV file.
Add the publisher apps using the Find & Add Apps button and then enter the bid amount under the Bid column for each publisher, including the Default.Default applies to publisher apps not included in your list. For those apps, the bid amount entered under Default is used when users complete your ad set’s event from that app.
- In the Daily Conversion Cap field, enter the maximum number of times that users can complete the same event in a day.
- In the Daily Budget field, enter how much the campaign can spend each day.
- In the Lifetime Budget field, enter how much the campaign can spend overall.
- In the Lifetime Conversion Cap field, enter the maximum number of times that users can complete the same event in this ad set.
Note
Offerwall stops showing the ad set when it meets the lower value between the Lifetime Budget or the Lifetime Conversion Cap.Configure targeting
Configure device and user targeting settings to ensure your offer is shown to the appropriate audience on their mobile devices.Configure device targeting
To configure device targeting, follow these steps:- Select which Device Type to target with your ad set.
- Select which OS Versions to target with your ad set.
- To show the ad set on devices connected only to Wi‑Fi, turn on the Wi‑Fi Only toggle.
- To target specific Android device models, select Show Advanced. From the Device Model dropdown list, select Selected by Model Name and then the models.
Configure user targeting
To configure user targeting, follow these steps:- Select the Location of users who will be shown the ad set.
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If you’ve selected a Location option other than All Available Regions, follow the steps based on the selected option. Otherwise, go to step 3.
Select or enter the countries and regions.
- Select the Age Rating that matches your app’s rating in its app store.
- Select the Language to show the offer only to users whose preferred device language matches your language selection(s).
Configure tracking
Set up how to track clicks for your ad set so the Offerwall and your MMP can record and attribute actions correctly. To configure tracking, follow these steps:-
Next to Attribution Tracking Link, do one of the following:
- If the ad set is integrated with an MMP, select Client-side Click.
- If the ad set isn’t integrated with an MMP, or you’re using an SDK to send attribution data directly to Offerwall, select None.
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If you select Client-side Click, follow these steps to enter the Override Destination URL.
- From your MMP dashboard, find and copy the attribution tracking link. All MMPs pre-populate this link with the required parameters and the Offerwall click macros needed to track clicks. For more information on integration and attribution URLs, refer to your specific MMP documentation:
- Select the Override Destination text box to open the Third Party Attribution (TPAT) Editor dialog.
- Paste the link. The dialog prompts you with any necessary fixes before you can select Save.
NoteThe Pixel URL fields are not relevant to app campaigns and can be left blank. - Optional: Enter the Attribution Window in days.
Configure Offerwall creatives
Configure creatives with clear visuals and instructions so that users understand the offer and the specific event they must complete to receive the reward.Important
You can configure and add creatives only before the ad set is approved and active. To edit or add creatives after the ad set is active, contact your account manager.Enter creative basic information
In the Basic section, do the following:- Add a Name to the creative to label the instructions for this ad set. This name is visible only internally.
- Select a Language in which the text content of the creative will be shown to users.
Configure offer appearance on the Offerwall
In the Offer List section, configure the appearance of your offer. The following example shows how a Tapjoy app and its corresponding Offer List appear on the Offerwall.
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To set the App Icon that will be shown in the offerwall, select one of the following options:
- Use Default App Icon: Tapjoy uses the app icon displayed in the Apple Store and Google Play Store.
- Override App Icon: Tapjoy uses the image you upload instead of the icon displayed in the Apple Store and Google Play Store.
- Enter an offer title in the Headline field.
- Upload a landscape-format Hero Image to optimize offer visibility in recommended modules like PlayTab.
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Optional: Show an animated GIF of your app’s gameplay on the Offerwall. To add a GIF, follow these steps:
- Select Hide Advanced.
- Enable the Animated GIF App Icon toggle.
- Upload two GIFs that meet the requirements specified in the UI.
Configure the offer instructions
In the Offer Instruction section, write the instructions that tell users exactly what action they must complete in your offer.Important
Offer text instructions must meet specific criteria. For more information, refer to Requirements for CPE offer text instructions.
Instruction Type | Description | Image size | Video size | Video length |
|---|---|---|---|---|
| Text only | Only the text instructions to display in the offer. | |||
| Gallery | The text instructions, accompanied by up to four unique images. | 750x750 pixels | ||
| Video | The text instructions, accompanied by a video. The video must be an .mp4 file. You can also upload an optional image. | 750x422 pixels | 100 MB | Maximum 15 s |
Enter user-friendly event names in the instructions
In the Daily Rewards Event in Instruction section, enter a short user-friendly Display name for each MMP event name listed in the table.This display name is what users encounter in the offer. Ensure your event name tells users the required action to complete in exchange for the reward. For example, the MMP Event namebuy-5-livesBuy five more livesSpecify the traffic split
Under the Traffic Split (A/B Testing) column header, enter the percentage of users who will encounter the creative.Tip
To add a new creative to the ad set to, you can clone an existing creative to copy over the settings and modify it as needed. To clone a and edit the new one, select Controls (…) > Duplicate.Add notes
You can specify additional information that’s visible only to your team and the Tapjoy Offerwall team. To help the Tapjoy Offerwall team review your ad set more efficiently, upload up to five relevant screenshots of your app and event configuration in your MMP integration. These visuals can help the Tapjoy Offerwall team to review your ad set efficiently. If you want to communicate additional information to the Offerwall internal review teams, you can add that information in the Note text box. Such notes include the following:- Allowlist and blocklist of publisher apps to control where your offer appears. You can either enter the ID or name of an active ad set that uses the same lists, or enter specific publisher app App IDs or Bundle IDs.
- A minimum or maximum click-to-conversion time (CTCT).
- Estimated time for a user to complete the first event to speed up internal testing.
