Cost per engagement campaigns
Plan, set up, and optimize cost per engagement (CPE) campaigns to acquire engaged users with guidance on strategy, requirements, workflows, and bid management.
Read time 1 minuteLast updated 4 months ago
A cost per engagement (CPE) campaign is designed to acquire users who are more likely to engage with your app. User app engagement includes completing specific number of levels, completing milestones, and making in-app purchases within your app. Refer to the following documentation to learn about this campaign type, its best practices, requirements, and setup process.