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Requirements for CPE offer text instructions

Follow requirements to write acceptable text instructions for your cost per engagement (CPE) offers.
Read time 2 minutesLast updated 2 days ago
Use this guide to write instructions for your cost per engagement (CPE) offers. Your text instructions must meet specific criteria. Refer to the following table for what’s required and prohibited in text instructions for CPE offers.

Required instruction content

Prohibited instruction content

  • State the exact required action to earn the reward.
  • Specify any eligibility requirements or limitations, which includes any potential delay in delivering rewards to users.
  • Use clear and accurate wording for the action.
  • Write step-by-step instructions in simple and plain language.
  • Include only the rewarded actions to perform.
  • Must not include sales and marketing jargon.
  • Must not include instructions for in-app purchases or progress.
The Unity Offerwall Ads Operations team reviews your offer instructions during the ad set review. If the text instructions don’t meet the requirements, your ad set will not be approved. Work with your account manager to revise your text instructions and get ad set approval. Refer to the following tabs for examples of acceptable instructions, eligibility requirements, and limitations for multi rewards and daily rewards offers. These examples show content that your users will see in the offer. For additional offer instructions examples, contact your account manager.

Steps and description for the daily rewards offer

Receive a reward for each level you complete.NOTE: You’ll be rewarded for completing only the offer that you last engaged with in this app.

Eligibility rules and limitations for the daily rewards offer

  • You must have an internet connection to complete the event and receive rewards.
  • You must be a new user who has never launched the app before to be eligible for these rewards.
  • To be eligible for this offer's rewards, you must complete the event within the first 24 hours after you first launched the app.
  • You must register with a new account to be eligible for these rewards.
  • Receiving your rewards can take up to 24 hours after you completed the event.