Reporting API best practices

Understand the Tapjoy Offerwall Reporting API endpoint, request structure, and error handling to effectively access accurate user acquisition data.

Read time 5 minutes

Last updated 5 hours ago

The Reporting API enables advertisers and publishers to access reporting data from the Tapjoy platform and manage their Offerwall content, using the GraphQL query language. For more information on GraphQL, refer to GraphQL's official website.

Use the API Explorer to help build your queries. Select the book icon in the top left corner to expand the Documentation Explorer and find information on the fields and metrics you can use in your queries.

The documentation explorer panel in the Reporting API Explorer after clicking the book icon.

API endpoint

The Reporting API has a single endpoint:


https://api.tapjoy.com/graphql

The endpoint remains the same for every operation.

Communicating with the API

When you have an access token, you can make requests to the API. To form a request, send a JSON-encoded body in an HTTP POST, whether you're executing a query or a mutation.

Refer to the following example request:

POST /graphqlHost: api.tapjoy.comAuthorization: Bearer <OAuth Token>{ "query": "query { user { firstName } }"}

Set time increments and ranges

Use the

timeIncrement

argument to bucket insights:

Value	Result
ALL	A single aggregated value for the whole range. Applies when you omit the argument.
DAILY	One value per day.
HOURLY	One value per hour. Valid only for ranges shorter than 1 week.
MONTHLY	One value per month.

NONE

isn't a valid value and returns an

argumentLiteralsIncompatible

error. Use

ALL

for a single aggregate.

The requested range must be at least 1 hour and at most 3 months, and

from

can be no earlier than 2 years ago. Timestamps must be ISO 8601 with a timezone (

2024-03-01T00:00:00Z

). The API rejects bare dates.

Working with errors

You can encounter the following categories of errors when you use the API:

Server and network errors
Authentication and authorization errors
Query syntax errors
Data validation errors

To integrate your system properly, consider how it handles each of these categories of errors.

Note

The Reporting API is atomic. If you perform multiple actions in a single query and any step fails, the entire query fails.

Each of the following error categories uses this query for context:


query {  user {    firstName    lastName  }}

Server and network errors

Occasionally you might encounter unrecoverable server or network errors with the API. In these cases, the API returns the HTTP status code for the scenario you encounter. For example, if a problem with the API prevents queries from executing, you receive an HTTP response with a 500 status code.

To handle this scenario, retry the request with exponential back-off.

Authentication and authorization errors

Authentication and authorization errors can occur for the following reasons:

Expired
```
OAuth
```
token
Invalid
```
OAuth
```
token
Authentication system issues

In these situations, you receive an HTTP 200 OK response.

The following response returns when authentication can't be verified:


{  "errors": [    {      "message": "Authentication could not be verified. Please try again later.",      "code": 403    }  ]}

In this response,

message

is a human-readable description of the error, and

code

is a GraphQL status code that corresponds to HTTP status codes.

To handle this scenario, request a new access token and retry the request.

Query syntax errors

The API checks every query and mutation upfront for correct syntax and conformance to the data schema. If a query doesn't pass all schema validations, you receive an HTTP 200 OK response.

The following response returns when a query fails schema validation, and includes the location and the fields the error affects:


{  "errors": [    {      "message": "Field 'user' doesn't exist on type 'Query'",      "locations": [        {          "line": 2,          "column": 3        }      ],      "fields": [        "query",        "user"      ]    }  ]}

In this response,

message

is a human-readable description of the error,

locations

is the location of the syntax error, and

fields

is the field affected by the syntax error.

To handle this scenario, refer to the API documentation and test your query in the Interactive Explorer.

Data validation errors

Although you might provide a mutation that contains all required fields, it can still fail due to business validations. For example, a bid lower than the minimum for your

AdSet

Refer to the following example of a mutation that attempts to set a bid amount below the minimum allowed value:


mutation {  updateAdSet(input: {    id: "00000000-0000-0000-0000-000000000000",    bidding: {amount: 10000}  }) {    adSet {      id    }  }}

In that scenario, you receive an HTTP 200 OK response with the following data:


{  "data": {    "updateAdSet": null  },  "errors": [    {      "message": "Amount is below the minimum (20000 micros)",      "locations": [        {          "line": 2,          "column": 3        }      ],      "path": [        "updateAdSet",        "input",        "bidding",        "amount"      ],      "code": 422    }  ]}

In this response,

message

is a human-readable description of the error,

locations

is the location of the validation error,

path

is a fully-qualified reference to the invalid field, and

code

is a GraphQL status code that corresponds to HTTP status codes.

To handle this scenario, present the error message to the user alongside the field that

path

identifies.

Limitations

The Reporting API has certain protections in place to prevent excessive or abusive API calls. If your integration exceeds these limits, contact your Tapjoy account manager or support to understand how to optimize your integration or how to increase your limits.

The following examples apply to both advertiser and publisher integrations.

Data retention

The Reporting API can access the last two years of data.

Pagination

When you query a paginated type, you must follow these rules:

Supply a
```
first
```
or
```
last
```
argument.
Request no more than 100 nodes in a single page.

Omitting the pagination argument returns a 422 error. For example, traversing the

campaigns

connection requires

campaigns(first: N)

;

advertiser { campaigns { ... } }

without

first

last

fails. The same requirement applies to other paginated connections, such as

adSets

If you exceed the maximum value, the API truncates the results and ignores your

first

last

argument.

For example:


{  advertiser {    adSets(first: 50) {      edges {        node {          id          name          ads(first: 50) {            edges {              node {                id                name              }            }          }        }      }    }  }}

The previous query returns a maximum of 50 ad sets, each with a maximum of 50 ads.

To paginate through collections, you must provide an

after

before

argument to control where to start the page. For example:


{  advertiser {    adSets(first: 50, after: "Mg==") {      edges {        node {          id          name        }      }      pageInfo {        endCursor        hasNextPage      }    }  }}

The previous query returns a maximum of 50 ad sets, starting at the cursor position

Mg==

. The

endCursor

value that an earlier query returns determines that position. Pagination is complete when

hasNextPage

false

For more information about pagination, refer to the GraphQL documentation.

Call complexity

To pass schema validation, a Marketing API call must not exceed 10,000 calls, where a call is a request for a resource. Because GraphQL lets you combine multiple calls into a single query, the API calculates the total number of calls for a query before it executes that query.

The number of calls is roughly equivalent to the number of resources you select from the result, such as campaigns, ad sets, ads, apps, and insights.

Consider the same example:


{  advertiser {    adSets(first: 50) {     # <= 50 calls      edges {        node {          id          name          ads(first: 50) {  # <= 50 calls            edges {              node {                id                name              }            }          }        }      }    }  }}

In this example, you request up to 50 ad sets at a time, and up to 50 ads for each ad set.

To calculate the total number of calls:


50      = 50 ad sets+50 x 50 = 2500 ads        = 2550 calls

There's no rate limit for the number of calls per hour.

Insights complexity

Reporting insights that you query at any level incur an additional complexity cost that the previous calculation doesn't reflect. The API adds 1 call to the calculation for each day you query.

Consider the following example:


{  advertiser {    # 50 calls    adSets(first: 50) {      edges {        node {          id          name          # 7 calls          insights(timeRange: {from: "2024-03-01T00:00:00Z", until: "2024-03-08T00:00:00Z"}) {            timestamps            reports {              country              impressions              conversions              spend            }          }        }      }    }  }}

In this example, you request up to 50 ad sets at a time, and 7 days' worth of reporting data across 3 metrics and 1 segment for each ad set.

To calculate the total number of calls:


50      = 50 ad sets+50 x 7  = 350 insights        = 400 calls

Documentation

Development

User Acquisition

Monetization

Industry

Documentation

Development

User Acquisition

Monetization

Industry

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Unity Offerwall

Reporting API best practices

API endpoint

Communicating with the API

Set time increments and ranges

Value

Result

Working with errors

Server and network errors

Authentication and authorization errors

Query syntax errors

Data validation errors

Limitations

Data retention

Call complexity

Insights complexity