Target ROAS optimizer best practices
Use the tROAS optimizer according to the recommended best practices.
Read time 1 minuteLast updated 3 hours ago
Keep the following best practices in mind to help achieve your target ROAS with the tROAS optimizer.
Set the initial target ROAS based on historical results
To set your initial target ROAS effectively, use the following approach based on your actual ROAS performance from the past four weeks under the manual bidding approach:Actual ROAS results | Recommended approach |
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ROAS results differ from target ROAS by more than 20% | Use your recent ROAS as the starting target. Then, gradually adjust your target ROAS over time until it matches your true ROAS goal. Make these gradual adjustments based on the Minimize target ROAS changes best practice. |
ROAS results are within 20% of your target ROAS | Use your true ROAS goal as the target. This approach helps prevent sudden spikes in spend and unexpected drops in offer performance. |