Introduction to App Category targeting
Implement app category targeting in Unity Ads to include or exclude entire app store categories from your user acquisition campaigns.
Read time 3 minutesLast updated 2 months ago
Targeting app categories allows you to accomplish several user acquisition goals, such as:
- Deliver your ad to users already engaging with apps like yours
- Deliver your ad to users in popular or high-performing app categories
- Avoid delivering your ad to users in lower-performing app categories
Similar to App targeting, this feature allows you allow- or blocklist. Instead of allowing and blocking individual apps, you allow and block whole app categories, allowing you to run a highly-targeted campaign with minimal configuration.
When you open the category targeting settings, there are three groups of app categories to choose from:
- Game categories: apps with as the primary category, and one of the provided subcategories. For example, apps with the primary category
Gameand the subcategoryGame.Action - Other categories: apps with a primary category other than games. For example, apps with the primary category .
Finance - Unknown/Null: apps for which Unity has no category data or the data is recorded as .
Null
App Category targeting options
Configure App Category targeting in the following ways:
- Target all categories: your campaign targets all apps, regardless of category information
- Select categories: you choose which app categories your campaign will target
- Exclude categories: your campaign targets all categories other than those you choose
Your campaign uses Target all categories by default. Review the following tables to understand how the other targeting options, Select categories and Exclude categories, function in your campaign.
Select categories
Refer to this table for examples of using Select categories to allow-list app categories you want to target in you campaign:
Note
When choosing a category from the Game categories group, you are selecting a subcategory. The primary category for any selection in this list is Game.
Categories selected by Advertiser | Apps targeted by the campaign | Apps not targeted by the campaign |
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Exclude categories
Refer to this table for examples of using Exclude categories to blocklist app categories you don't want to target in your campaign:
Note
When you select Exclude categories, your campaign targets all categories except for those you select to exclude.
Categories excluded by Advertiser | Apps targeted by the campaign | Apps not targeted by the campaign |
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