App Category targeting

Configure app category targeting in Unity Ads to include or exclude entire app store categories from your user acquisition campaigns.

Read time 1 minute

Last updated 4 hours ago

Note

The current version of App Category targeting is a beta release. The features and documentation might change between now and the next release.

App Category targeting allows you to target or block whole app categories in your campaign.

Topic	Description
Introduction to App Category targeting	Understand what App Category targeting is and how it affects your user acquisition campaign
App Category targeting best practices	Configure App Category targeting using best practices
Configure App Category targeting	Set up category targeting in the Unity Ads User Acquisition dashboard

Additional Resources