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Configure Source Bidding

Configure source bidding in Unity Ads
Read time 2 minutesLast updated 4 hours ago
To start using source bids from the Unity Ads User Acquisition dashboard:
  1. From the Apps page, select the app that has the campaign that you want to modify. The Campaigns page for this app appears.
  2. Select the campaign you want to modify, or create a new campaign.
  3. Scroll to the Source bids section, then select Export template.
  4. After exporting the template, populate the spreadsheet as described in the next section.
  5. Return to the Source bids section of the campaign menu, then select Import to upload your modified spreadsheet.
Once you have successfully imported your configuration, the Source bids section displays a list view of the countries you are targeting, and the bid amounts imported from your spreadsheet. A green icon indicates that Source Bidding is enabled and active. Select Clear all to clear any imported bids and disable Source Bidding for the campaign. Alternatively, you can pause or stop the campaign.

Source bid templates

To specify your source bids, open the exported template and populate the fields according to the following guidelines:

Column

Description

Example values

Country code
The two-letter (Alpha 2) ISO country code representing the source's geographic location. Note: Using three-letter country codes causes an error.
  • US
  • CA
  • KR
Source ID
The Unity Ads identifier for the source app, the 
source_app_id
. Note: This is a 12-character, alphanumeric, case-sensitive value.
9g74cAw7WM1L
Bid
The amount you are willing to spend in U.S. currency. This field supports up to three decimal places.
  • 5
  • 5.1
  • 5.12
  • 5.123

Errors

The Source bids section of the campaign menu details a Any errors when importing your spreadsheet. Some examples of potential errors include:
  • Missing column headers
  • Blank values
  • Incorrect values (such as three-character country codes, or bids with the wrong number of decimal places)
  • Unpopulated fields from a row
  • Mismatch in format. For example, 
    source_app_ID
    is a 12-character alphanumeric case-sensitive string.
If there are multiple errors, a detailed explanation of all errors appears:
Dashboard warning and details for Source Bidding errors
 Fix the issues in your spreadsheet, and re-import the file.

Updating source bids

To update source bids, revise your spreadsheet and re-import it. As a validation check, your previous bids appear crossed out for you to preview. For additional validation, an alert appears if a bid changes by a substantial amount.

App targeting and Source Bidding

Allowlisting and Source Bidding are separate campaign targeting tactics. You must clear any allowlisted apps from a campaign in order to use source bids in that campaign. You can still use app blocking (blocklisting) in tandem with Source Bidding.