Campaign targeting
Customize your user acquisition campaigns by targeting specific apps, devices, app categories, and regions using Unity’s advanced campaign targeting settings.
Read time 1 minuteLast updated 9 months ago
Use Unity's advanced targeting settings to fine-tune your user acquisition campaign.
Topic | Description |
|---|---|
| App targeting | Use source app IDs to allow or block apps to bid on. |
| Source Bidding | Granularly target and set bids for individual apps. |
| Device targeting | Refine the devices your campaign targets and only bid for users that fit specified criteria. |
| App Category targeting | Target or block whole categories of the app store in your campaign |
| Regional targeting | Include or exlude specific states within targeted countries in your campaign. |