Unity Ads User Acquisition

Campaign targeting

Customize your user acquisition campaigns by targeting specific apps, devices, app categories, and regions using Unity’s advanced campaign targeting settings.
Read time 1 minuteLast updated 4 hours ago

Use Unity's advanced targeting settings to fine-tune your user acquisition campaign.

Topic

Description

Use source app IDs to allow or block apps to bid on.
Granularly target and set bids for individual apps.
Refine the devices your campaign targets and only bid for users that fit specified criteria.
Target or block whole categories of the app store in your campaign
Include or exlude specific states within targeted countries in your campaign.

Additional resources