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User Acquisition

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Unity Ads User Acquisition

Advertising Management API

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Open User Acquisition dashboard

Unity Ads User Acquisition

Unity Ads User Acquisition
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App targeting
  • App targeting setup
  • Intro to App targeting
  • Configure App targeting
App category targeting
  • App Category targeting setup
  • Introduction to App Category targeting
  • Configure App Category targeting
  • App Category targeting best practices
Device targeting
  • Device targeting setup
  • Target iOS devices
  • Target Android devices
Source bidding
  • Source Bidding setup
  • Introduction to Source Bidding
  • Configure Source Bidding
Regional targeting
  • Regional targeting setup
  1. Grow your game
  3. Unity Ads User Acquisition
  5. Campaign targeting

Introduction to App targeting

Implement app targeting in Unity Ads to control which source apps can bid on your user acquisition campaigns.
Read time 1 minute
Last updated 4 months ago
Use source app IDs to allow or block apps to bid on. To locate source app IDs, use Unity's Reporting dashboard to analyze the geo-level of each source your campaigns have reached. Pinpoint the best performing sources to allowlist, and the poorest performing sources to blocklist.
Note
Sources may only be identified by their abstracted IDs; Unity cannot give out source IDs for specific apps.
Important
Source app IDs are case-sensitive.

Allowlist

Adding Source App IDs to your allowlist restricts bidding to those specified apps. Note that limiting sources limits the scale of your campaign, so restricting your allowlist too much can negatively impact the campaign's performance.

Blocklist

Adding Source App IDs to your blocklist excludes those specified apps from receiving bids.
Next steps: Configure device targeting settings for your campaign.
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    • Allowlist

    • Blocklist

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