App Category targeting best practices
Optimize Unity Ads app category targeting using best practices
Read time 2 minutesLast updated 3 months ago
Before configuring App Category targeting, consider these recommended best practices to be sure you make the best choices for your campaign.
Understand combined targeting features
When you use App Category targeting in the same campaign as other targeting features, such as Source bidding, App Category targeting will take precedence over the other feature. For example, if you use App targeting to allow an app, but that app's primary category isn't allowed in your App Category targeting, your campaign won't target that allow-listed app.Allow-listing categories while using other targeting features
Refer to this table for examples of using App Category targeting together with other targeting features:Categories selected in category targeting | Apps allow-listed in other targeting features | Apps targeted by the campaign | Apps not targeted by the campaign |
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Blocklisting categories while using other targeting features
When you block categories using category targeting, sources within those categories will remain blocked when you use other targeting features. Refer to this table for examples of blocking categories while using other targeting features.Categories blocked in category targeting | Apps allow-listed in other targeting features | Apps targeted by the campaign | Apps not targeted by the campaign |
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Blocklisting sources while using category targeting
When you blocklist individual apps (sources) using App targeting, those sources will remain blocked when you use category targeting. Refer to this table for examples of how blocking source IDs works with category targeting in your campaign:Categories selected in category targeting | Apps blocklisted in other targeting features | Apps targeted by the campaign | Apps not targeted by the campaign |
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