Target Android devices and manufacturers
Configure Android device targeting in Unity Ads to include or exclude specific device models and manufacturers in your user acquisition campaigns.
Read time 2 minutesLast updated 4 months ago
To target or block Android devices and manufacturers in your campaign from the Unity Ads User Acquisition dashboard:
- From the Apps page, select the app that has the campaign that you want to modify. The Campaigns page for this app appears.
- Select the campaign you want to modify, or create a new campaign.
- Scroll to the Device targeting section.
- Select the edit icon next to Device and manufacturer.
- Select whether you want to target or block ads for specific device models or manufacturers.
- To target ads for a model or manufacturer, choose Allowlist devices.
- To block ads for a model or manufacturer, choose Blocklist devices.
- In Device models, add Android device models, separating each entry by a comma.
- In Manufacturers, add Android device manufacturers, separating each entry by a comma.
For more information, refer to the Google Play documentation on supported devices.
Android device targeting best practices
Use the Reporting dashboard to review device targeting performance
Use the Reporting dashboard to observe high or low-performing device models or manufacturers, and alter targeting based on performance. The available dimensions in the dashboard are Device model and Device manufacturer.
Use manufacturer and device model targeting together
For instance, by selecting Samsung as the allowlisted manufacturer and adding a few specific Huawei device models, you target all Samsung and your selected Huawei devices.
As you type the Android device models you want to target, basic input device validation and auto suggestions will help prevent errors. If you receive an error, review the model numbers to ensure your campaign is targeting the appropriate devices before going live with the campaign.
Note
You can allow or block any manufacturer, even if it's not auto suggested.