Integrate with a partner
Use the default integration steps to integrate any supported MMP with your User Acquisition campaign.
Read time 3 minutesLast updated 9 months ago
Use a Mobile Measurement Partner (MMP) to share app data with your User Acquisition campaign.
The following instructions detail the default setup process for integrating any MMP with your Unity Ads User Acquisition campaign. For detailed instructions, refer to the partner-specific Integration guides.
Integrate a partner with Unity
Complete the following steps to integrate with any MMP:
Add your app to the dashboard
Activate Unity Ads in the MMP dashboard
Use your Unity advertiser Game ID to activate the integration in your MMP's dashboard.
Some MMPs require additional Unity credentials to integrate. Refer to the partner-specific Integration guides for details.
Share data with your campaign
Map and share the following data with your User Acquisition campaign. Refer to the correct sharing settings for each data type:
Data type | Sharing settings | Notes |
|---|---|---|
| Install | Include attributed, unattributed, and organic installs. | Refer to the Introduction to attribution for details about attribution sources. |
| Session | Set session data to on app open. | Include session events even when you share revenue events. |
| Purchase | Include both values and revenue. | Use the correct purchase event naming conventions for your MMP. Refer to the Integration best practices for examples of the correct event names. |
| Ad revenue | Include both values and revenue | Warning If you use any MMP other than Singular, don't map ad revenue events as in-app purchase (IAP) events. If your MMP supports ad revenue data-sharing, send this data as a dedicated ad revenue event. If your MMP doesn't support ad revenue data-sharing, don't send ad revenue as a different event type, as this can cause campaign optimization to stop working. |
Set the app event postback window
If your MMP supports lifetime postback windows, set the in-app event postback window to lifetime.
Generate attribution links
Use your MMP's dashboard to generate Attribution links.