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Unity Ads User Acquisition

Integrate AppsFlyer with Unity

Activate the Unity Ads integration in the AppsFlyer dashboard, enable full data-sharing, map events, and set partner permissions.
Read time 3 minutesLast updated 16 hours ago

Set up AppsFlyer as your Mobile Measurement Partner (MMP) for Unity Ads User Acquisition campaigns. Integration includes the following setup tasks: For the most up-to-date AppsFlyer integration information, consult the AppsFlyer Help Center.

Prerequisites

Before setup, ensure you meet the following requirements:

Integrate Unity Ads with AppsFlyer

Complete the following steps to integrate AppsFlyer with your User Acquisition campaign:

Activate Unity Ads in the AppsFlyer dashboard

To activate Unity Ads in the AppsFlyer dashboard, follow these steps:
  1. In the AppsFlyer dashboard, go to Collaborate > Partner Marketplace.
  2. Search for Unity Ads and select Set up integration to open in the Integration tab.
  3. Activate the Activate Partner toggle.
  4. Some advertisers might have an Advanced Privacy toggle in the Integration tab. If your dashboard contains this toggle, ensure that you deactivate it.
The Advanced Privacy toggle in the AppsFlyer integration setup

Configure general integration settings

In the Integration tab, configure the following general integration settings:
Configure the General settings section as follows:
  1. Activate the Share organic/non-organic indication toggle.
The Share organic/non-organic toggle in the AppsFlyer integration setup
  1. Enter your Unity Ads Game ID.

Configure data-sharing settings

In the Integration tab, configure the following data-sharing settings:
Configure the Default postbacks section as follows:
  • From the for users from dropdown for each event, select All media sources, including organic.
The data-sharing sections of the AppsFlyer dashboard Integration tab

Set partner permissions

In the Permissions tab, configure the following permissions settings:
  1. Activate the Toggle Ad Network Permissions toggle to enable all other toggles.
  2. Activate the following toggles:
  • Configure integration
  • Configure in-app event postbacks
  • Access retention report
  • Access aggregate conversions and in-app event data
  • Access aggregate revenue data
  • View validation rules
  • Access Protect360 dashboard and raw data
  • Access ad revenue raw data (UA signals)
For descriptions of each permission, refer to the Permissions tab documentation in the AppsFlyer Help Center.