Integrate Adjust with Unity
Activate the Unity Ads integration in the Adjust dashboard, enable full data-sharing, map events, and create attribution links.
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Set up Adjust as your Mobile Measurement Partner (MMP) for Unity Ads User Acquisition campaigns. Integration includes the following setup tasks:
- Activate Unity Ads in the Adjust dashboard.
- Configure data-sharing settings.
- Map post-install events.
- Create an attribution link.
For the most up-to-date Adjust integration information, consult the Adjust Help Center.
Prerequisites
Before setup, ensure you meet the following requirements:
- Add at least one app in the Unity Ads User Acquisition dashboard.
- Retrieve your Game ID from the User Acquisition dashboard.
- Download the latest version of the Adjust SDK (v4.0.0. or later).
- Enable Adjust account permissions: Admin, Editor, or Custom Editor. Refer to Adjust's Manage users documentation for instructions.
Integrate Unity Ads with Adjust
Complete the following steps to integrate Adjust with your User Acquisition campaign:
Activate Unity Ads in the Adjust dashboard
To activate the integration with Unity Ads, follow these steps:
- In the Adjust dashboard, go to Campaign Lab > Partners.
- Select + New partner and search for Unity Ads.
- Choose your app and select Next.
- Enter your advertiser Game ID in the GAME ID field.
Note
Enter your Game ID exactly as shown in the User Acquisition dashboard. Mismatched Game IDs prevent Unity from receiving events correctly.
Configure data-sharing settings
To configure data-sharing settings, follow these steps:
- From the What sources of data do you want to share options, select Data from all attribution sources.
- From the What other data do you want to share? options, select both Sessions and In-app revenue (from in app purchases).
Important
You must use these data-sharing settings to enable ROAS and Event campaigns.
Map events and parameters
To share in-app events with your User Acquisition campaign, do the following in Data sharing > Map your events:
-
Select + Map event.
-
Choose the event you want Adjust to share with Unity from the Adjust event list.
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Select or enter the Unity Ads event that corresponds with the correct Adjust event, as shown in the following table:
Important
If your Adjust account supports ad revenue data-sharing, send this data as a dedicated event.
ad_revenueOtherwise, don't send ad revenue events. Mapping ad revenue events as other event types, such as , can cause campaign optimization to stop working.
purchaseAdjust App event | Unity Ads Partner event |
|---|---|
| |
| |
| |
| |
- To map the same events for all platforms, select Use global mapping.
Create an attribution link
To create an attribution link, do the following in the integration setup:
- On the Setup review page, select Create link.
- Copy the attribution link for integration in the Unity dashboard.