Partner integration
Learn about integration with Mobile Measurement Partners (MMPs), engagement and post-install event data, attribution links, and API key verification; integrate with AppsFlyer, Adjust, Singular, Tenjin, or ByteBrew; and set up a custom server-to-server integration.
Read time 1 minuteLast updated 8 days ago
Mobile measurement partners (MMP) are third-party platforms that track, organize, and visualize mobile app data for advertisers. Integrate your preferred partner with your Unity Ads User Acquisition campaign to pass app data to your campaign. Integrating with a partner enables install attribution, access to optimized campaign types, and a more accurate view of campaign performance. Refer to the following instructions for integrating your preferred MMP:
Topic | Description |
|---|---|
| Introduction to partner integration | Understand partner integration in the context of User Acquisition campaigns and what kind of data your preferred MMP can pass to Unity. |
| Engagement event data | Understand how integrated partners pass engagement data to Unity with attribution links. |
| Post-install event data | Understand how integrated partners pass post-install data to Unity to run optimized campaigns. |
| Mobile Measurement Partners | Integrate with a Unity-supported Mobile Measurement Partner to pass engagement and post-install event data to Unity. |
| Attribution | Understand what attribution is, review attribution link parameters, test link functionality, and integrate links in the Unity Ads User Acquisition dashboard. |
| API key verification | Understand API key verification, verify purchase event data with API keys, and integrate API keys in the User Acquisition dashboard. |
| Custom integration | Send attribution links to Unity with a custom server-to-server integration and review server request parameters. |