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Partner integration

Learn the essentials of integration with MMPs, the default integration process, in-depth integration details, and comprehensive integration guides.
Read time 1 minuteLast updated 6 days ago
A mobile measurement partner (MMP) is a third-party platform that tracks, organizes, and illustrates mobile app data for advertisers. Integrate your preferred partner with your Unity Ads User Acquisition campaign to pass app data to your campaign. Partner integration enables install attribution, access to optimized campaign types, and a more accurate view of campaign performance. Ensure that you enable full data-sharing from your MMP to access optimized campaign goals and accurate reporting. Refer to the following guides to integrate your preferred MMP. Start with the Integration fundamentals to understand the data you need from your MMP. Review the Integration best practices to ensure you share this required data with your campaign:
Integration fundamentalsLearn the basics of MMP integration with your campaign.
Integrate with a partnerIntegrate any supported MMP with your campaign using the default integration steps.
Integration best practicesUse recommended best practices to ensure you configure your MMP integration correctly.
Partner integration guidesUse partner-specific setup guides to integrate with Adjust, AppsFlyer, Singular, Tenjin, or ByteBrew.
Comprehensive integration informationLearn more about app data, ad metrics, attribution, server-to-server integrations, and API verfication.