Funnels
Visualize player progression through ordered steps in your game, and identify where players drop off.
Read time 2 minutesLast updated 2 months ago
Designing a new game with new features combines assumptions about your players. Using previous knowledge and best practices is good, but it's recommended you check those assumptions with data and that's where funnels come in. This type of report can highlight pain points in your experience that can be improved to increase retention and revenue.
What are funnels?
Use funnels to visualize the user flow and journey through your game. Define ordered steps to analyze how many users go from beginning to end, and also how long it takes for users to go from one step to another. The Funnels tool includes:- A bar chart that visualizes the dropoff through your steps.
- A table detailing the number of users in each step, the dropoff percentage, and the average time users spend between each step.
- The ability to export the chart and the table.
When to use funnels?
We recommend using funnels to verify all assumptions based on user journey and time spent in-game to reach a specific point. The assumptions can range from:- This dungeon should be fast to beat.
- This new tutorial should facilitate onboarding.
- This new leveling system should get more users to level 10.
- How long does it take for users to buy this specific offer?
- How many users reach specific milestones in my Christmas event?
- What's the dropoff of unique ad viewers?
What are some popular funnels?
Tutorial completion
Tutorial completion is one of the most common funnels. As the tutorial is one of the first things players see in the game, your players will decide if the core gameplay is what they want out of your game. Measuring tutorial completion through a funnel will help you identify if some steps in your tutorial are unclear, too difficult, or take longer to achieve than expected. This is usually a sequence of "step completed" events.Level progression
The level progression funnel is a basic visualization to see how players flow through your main progression mechanic. This can be a player level (RPG), a level completion (puzzle), or whatever suits your game design. This funnel will help you understand if a particular level is too difficult or takes long to complete and is where you lose most of your players. This is usually a sequence of "level up" or "level completed" events.Feature discoverability
The feature discoverability funnel challenges UX assumptions, from character ability usage, gear equipping, and page visits. Though some features might be presented in tutorials, some players might forget about them or find them unhelpful to progress. Funnels can check if players go on to use a feature regularly after learning about it.First and further purchases
The first and further purchases funnel helps you understand how many players convert from non-paying to paying users, and how many players got enough value from the first purchase to buy again. This is usually a sequence of thetransactionrealCurrencyadImpression