The gaming industry has become increasingly competitive, and acquiring users through organic growth is becoming more difficult. Nowadays, all successful game studios display ads in other games or platforms to reach their desired audience and redirect them to their game. This is what's called user acquisition.

Ads are distributed through ad networks, like Unity Ads. To start acquiring users with Unity, refer to User acquisition.

By analyzing your user acquisition data, you can quickly see which ad networks and campaigns bring the most valuable users to your game. User acquisition data helps you focus your budget only on effective networks and, over time, refine your ads and bring only valuable users to your games.

You can also personalize the early content of your game depending on what is presented in the ad shown to each user. For example, in an RPG game, if you know the user clicked on an ad showing a warrior, the player can play the same warrior in the tutorial and not the default mage.

To learn how to implement attribution support using the event, refer to Track user acquisition.