Audiences are players that are grouped by criteria such as behavior or location. Audiences can be targeted to personalize their game journey.

You can segment your audience based on in-game behaviors, such as a purchase in the last seven days. You can analyze groups of players and look for engagement opportunities, such as through targeted Game Overrides.

Standard audiences include Recently Active Players, New Players, and Churned Players. Audiences show information about how they interact with your game. For example, you can target Unengaged Players who only play occasionally (one or two days a week) with tailored game content to attract them into playing more often.

Standard audiences cannot be edited, but you can create Custom Audiences to suit your own needs. See the list of standard audiences or the how to create a custom audience tutorial.