Documentation

​
​

Development

User Acquisition

Monetization

Industry

Analytics

Unity SDK

Client API

Analytics

LiveOps
​
​
Analytics
  • Overview
  • Get started
  • Pricing
  • Concepts
  • Tutorials
    • Create a custom event
    • Record an event
    • Record events with a custom user ID
    • Record transaction events
    • Record ad impression events
    • Copy custom events to another environment
    • Create a custom dashboard
    • Edit a custom dashboard
    • Create a funnel
    • Track user acquisition
    • Create a custom audience
    • Run a query with SQL Data Explorer
    • Query parameter values with SQL Data Explorer
    • Optimize SQL Data Explorer queries
    • Set up Data Access
    • Record an event with the REST API
    • Generate a unique user ID with the REST API
    • Request data deletion with the REST API
    • Debug event reporting
    • SDK 5.0.0 migration
    • Migrate to Unity 6.2 with Analytics SDK 6.1.0
    • Request game data deletion
  • Reference
  • Privacy and consent
  • FAQ
  1. Unity Analytics

Custom Audiences

Create custom audiences to segment your players based on behaviors and metrics that matter to your game.
Read time 1 minute
Last updated 7 months ago

Create a custom audience

You can create an audience from the Audiences view and from Game Overrides.
  1. From Audiences, click Create Audience.
  2. Fill in a name and description.
  3. Click Select Metric to add your first rule, such as targeting users who have spent more than X amount
  4. Click Add Rule to add more rules. You can use operands like AND and OR to further tailor your audience across multiple rules.
  5. Click Create to make this audience available for analysis.
Note
  • Audiences can be used in Game Overrides as a target audience.
  • Created audiences cannot be edited apart from name and description.
  • Audiences reflect their players' data around ten minutes after events are submitted for that player.
  • Reporting on audiences is based on data from around two hours ago.
  • Created audiences can be deleted but this is treated as a 'soft delete', which only removes the audience from the list of available audiences. This ensures that if an audience that is in use is deleted, the game override won't break.
  • The data shown is in real time (from two hours ago) and will automatically be updated as the audience population changes.
Copyright © 2026 Unity Technologies
LegalPrivacy PolicyCookiesDocumentation Terms of UseDo Not Sell or Share My Personal InformationYour Privacy Choices (Cookie Settings)

"Unity", Unity logos, and other Unity trademarks are trademarks or registered trademarks of Unity Technologies or its affiliates in the U.S and elsewhere (more info here). Other names or brands are trademarks of their respective owners.

Some pages are machine-translated for convenience, and may contain inaccuracies. In the event of conflicting information, the English version is authoritative.

  • On this page

    • Create a custom audience

Report a problem with this page