Glossary

Explore common Analytics terms and acronyms to understand key concepts in the documentation.

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Last updated 7 months ago

UGS

Audience

Players that are grouped by criteria such as player behavior or location. Audiences can be targeted to personalize their game journey.

CCPA

The California Consumer Privacy Act protects residents of California by enhancing privacy rights. Consumers have more control over what happens to their personal information.

COPPA

Children's Online Privacy Protection Rule defines requirements for websites targeted to children under 13, and protects the collection of personal information.

Environment

Logical partitions for Unity Game Services that contain data associated with your project. General Data Protection Regulation protects EU residents by enhancing privacy rights. Consumers have more control over what happens to their personal information.

IAP

In-app purchases are items in-game that are bought with real money, such as gems, lives, or weapons.

JEXL

JEXL (Java EXpression Language) conditions are evaluated against a variety of factors in each request. This method uses contextual data attributes to define the audience for which you want a rule to apply.

JSON

JavaScript Object Notation is a text format for storing and moving data.

PIPL

China Personal Information Protection Law protects China residents by enhancing privacy rights. Consumers have more control over what happens to their personal information.

Project

A game in the Unity Editor, that is linked to UGS.

REST API

A REpresentational State Transfer Application Programming Interface that follows the REST architectural style, allowing communication between RESTful web services.

SDK

Software Development Kit, which can be installed into your Unity project to add functionality, such as the sending of events for analysis.

UGS

Unity Gaming Services is a suite of products designed to enhance and develop your games, providing a better experience for players.

Unity Editor

A real-time 3D development platform and editor to make creative projects.

Analytics-specific

Ad network

Software that connects the developers to the advertisers. Used for transactions between advertisers and game publishers.

Attribution support

Attribution support is where you can manage the ad networks that display ads in your game; you can track where users come from which ad (this is attribution), and spend your budget accordingly.

Custom event

An event that was created and customized for specific usage for your game. You can define your own custom events in Event Manager and instrument them using the SDK.

Dashboard

Up-to-date charts and visualizations that show you how well your game performs at a glance.

Data Access

Data Access provides access to your Analytics data through Snowflake (a data warehouse). You can leverage the power of Snowflake to view your Analytics data through a third-party visualization tool such as Tableau.

Data Explorer

Charts that show your data based on metrics of events, grouped by platform, country, or version. Query your data based on predefined metrics or events, apply dimension filters, and group by section.

DAU

Daily active users: number of unique players per day.

Event

An event is an action that occurs in your game, such as when the game starts, or when the player does something like finding a treasure or buying an item. Events contain contextual information around that event such as: the item that was obtained, how much currency the player had, and how the item was acquired.

Event Browser

The Event Browser debugs events coming in from your game. You can see up to the last 100 events sent by your game in the last 48 hours. You can view the event payload as flattened JSON.

Event Manager

Event Manager lets you view your configured events, and create custom events.

Filter

Choosing a smaller part of your data by criteria such as country, platform, version, audience, and acquisition.

Funnel

A sequence of steps a player goes through in-game during a time period (for example, the last 24 hours or the last 7 days). A funnel analysis is a method of understanding the steps required to reach an outcome and how many users get through each of those steps.

Metric

Identifying information about user behavior that you can use in charts and analysis, such as WAU (weekly active users), new users, session length, and total revenue.

Package manager

Found in the Unity Editor, the package manager adds a software package in-game in Analytics, which contains code that lets you track events.

Parameter

Additional details of an event, for example, an event could be

dungeonCompleted

with the parameters of

dungeonName

and

playerHealth

SQL Data Explorer

Write and execute SQL queries on your data, plot the results into different types of visualizations, and add those to a dashboard. You can gain insights that might not be surfaced from other Analytics products.

SQL

Structured Query Language is a computer language used to communicate with databases from a client (e.g. a computer). SQL is used for structured data, such as databases and spreadsheets.

Standard event

Standard events are events that are ready to use without the need for instrumentation or developer configuration. These events are used to calculate the metrics and KPIs available through Unity Analytics.

Transaction event

Use the transaction event to track successful in-app purchases. This event contains arrays and some special product objects that can be used to capture multiple items and currencies bought in a single transaction.

User ID

A unique identifier that you to connect events sent through the Analytics SDK.