Google Play Data safety for Analytics
Review Analytics data collection practices for Google Play Store compliance and data safety disclosures.
Read time 6 minutesLast updated 7 months ago
Android developers publishing on the Google Play store must define what data their apps collect, including the data collected by integrated third-party SDKs such as Analytics. For your convenience, Analytics provides information on its data collection practices below.
Warning
The data disclosures below are for the Analytics SDK only. You are also responsible for providing any additional disclosures for your app, including other Unity SDKs and/or third-party SDKs used in your app.
For more information on Google's data safety disclosure policies, including terminology definitions, please see the Google documentation.
Data collection survey
| Does the SDK collect or share any of the required user data types? | Yes* |
| Is all of the data collected by the SDK encrypted in transit? | Yes** |
| Does the SDK provide a way for users to request that their data is deleted? | Yes |
Note
* Analytics offers an SDK for customers to add into their game allowing them to track their players' actions. The events being tracked can then be analyzed in a variety of tools in the Unity Dashboard. There are standard events that the SDK automatically collects such as , , etc., and users can also create their own custom events to track additional events that are specific to their game. When Analytics is used with Game Overrides users are able to use Analytics data to target a particular override at a segment of their playerbase. In order to do this, Analytics compares the user profile (composed of and other metrics collected) against a set criteria to determine if they would be a member of the audience.
gameStartedgameEndedinstallationID** Over SSL (HTTPS).
Data types
Warning
Unity Analytics collects data specified and controlled by the developer, and can include any of the data designated with an asterisk (*). The developer should make a determination for whether they collect and/or share those data types, and whether that data is processed ephemerally, is required to be collected, and why that data is collected.
Location | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's approximate location? | Yes | No | No | Yes | App functionality |
| Does the SDK collect the user's precise location? | No | N/A | N/A | N/A | N/A |
Personal Information | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's name? | No | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's email address? | No | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's personal identifiers? | Yes** | N/A | No | Yes | App functionality |
| Does the SDK collect the user's address? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's phone number? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's race and ethnicity? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's political or religious beliefs? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's sexual orientation or gender identity? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user's other personal information? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
** A randomly generated installation ID (or developer-generated ID) is used to identify the player.
Financial Information | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's purchase history? | Yes** | No | No | Yes*** | App functionality |
| Does the SDK collect the user's credit info? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's credit card, debit card, or bank account number? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user’s other financial info? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
** The IAP plugin forwards transaction events for users to be able to analyze their transactions.
*** Required but developers can disable IAP plugin and the transaction events will no longer be sent.
Health and fitness | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's health information? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's fitness information? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire, we are not the data controller in this circumstance.
Messages | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's emails? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's SMS or MMS messages? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user's other in-app messages? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Photos and videos | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's photos? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's videos? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Audio files | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's voice or sound recordings? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect the user's music files? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect any of the user's other audio files? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Files and docs | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's files and or documents? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Calendar | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's calendar events? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Contacts | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect the user's contacts? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
App activity | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect data on page views and taps in the app? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect in-app search history? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect data on installed apps? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect data on any other user-generated content? | Yes* | N/A | N/A | N/A | N/A |
| Does the SDK collect data on any other app activity? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Web browsing | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect data on the user's web browsing history? | Yes* | N/A | N/A | N/A | N/A |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
App info and performance | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect crash logs? | Yes* | N/A | No | Yes | App functionality, analytics |
| Does the SDK collect app diagnostics? | Yes | Yes | No | Yes | App functionality, analytics |
| Does the SDK collect any other app performance data? | Yes | Yes | No | Yes | App functionality, analytics |
Note
* Developers can record whatever data they desire; we are not the data controller in this circumstance.
Device or other identifiers | Collected | Shared | Ephemeral | Required | Purpose |
|---|---|---|---|---|---|
| Does the SDK collect data on the user's device or other identifiers? | Yes* | N/A | No | Yes | App functionality |
Note
* Installation ID, IDFV, and IDFA.