The fair usage limit sets a specific amount of usage capacity. If you exceed fair usage limits and are a paying Unity Analytics customer, Unity may contact you to discuss reducing usage or accepting special terms. This policy helps prevent abuse of Unity's services by customers performing excessive operations per MAU.

When you surpass the free tier, fair usage limits apply to ensure fairness and reliability. You are notified as you near the following limits:

Note that both valid and invalid events count toward the custom event limit. Make sure your queries are optimized for efficiency, especially when dealing with large datasets. Refer to the UGS SQL Cookbook (GitHub) for guidance. For any other questions or concerns, contact Unity Support or your Unity client partner.