Record ad impression events
Use the adImpression event to track what happens when you show an ad to a player.
Send events manually
The adImpression event is a standard event with a predefined schema you must match to process and track the event. A special AdImpressionParameters object is provided by the Analytics SDK to fulfil the schema when recording an ad impression.
Use the following code to record a minimal adImpression event:
public void RecordAdImpression()
{
AdImpressionEvent adImpression = new AdImpressionEvent
{
AdProvider = AdProvider.UnityAds,
AdCompletionStatus = AdCompletionStatus.Completed,
AdEcpmUsd = 12.34,
AdStoreDestinationId = "CoolStore1337",
PlacementId = "PLACEMENTID",
PlacementName = "PLACEMENTNAME",
PlacementType = AdPlacementType.BANNER
};
AnalyticsService.Instance.RecordEvent(adImpression);
}Some of these fields need to be populated with values that come from your ad mediation SDK, while others are specific to your game. See the breakdown:
| Property | Description |
|---|---|
| AdProvider | The ad network name or ID that served the ad, for example, UNITY, IRONSOURCE. This value is often passed on a per-impression level by your mediation provider or ad network. You might need to map it to a value in the `AdProvider` enum. |
| AdCompletionStatus | If the user watched the entire ad (COMPLETED), part of the ad (PARTIAL), or none of the ad (INCOMPLETE). Most applicable for interstitial ads which can be skipped by players. |
| AdEcpmUsd | eCPM ("effective Cost Per Mille": the revenue generated by 1000 impressions) in US Dollars. This value is often passed on a per-impression level by your mediation provider or ad network and used in ad LTV calculations. Populate this value if possible. |
| AdStoreDestinationId | The store the player is directed to after cliking the ad, for example, Google Play, App Store, Amazon. |
| PlacementId | The unique identifier for the placement as integrated in the game. |
| PlacementName | The name of the placement as integrated in the game, for example, "Boosters" or "Daily Reward". This correlates with the placement name configured in your ad network or mediation provider. |
| PlacementType | Indicates what type of ad is shown, for example, REWARDED, INTERSTITIAL or BANNER. |
The AdImpressionEvent object contains a number of other fields that are less important, which you can also populate if you want.