What are Push Notifications?
Push Notifications is a feature you can use to schedule rich push messages to a selection of chosen players. Currently this is available for Android and iOS only. Use Push Notifications to tell players about things that are happening in their game from outside the game. You can measure how many players have opened them and then started your game as a result.
They’re used in conjunction with game events, which encourages developers to engage players with new Push Notifications for weekend or seasonal events, for example. Generally, game events will have a common start date and time.
You can also use notifications to re-engage players that, for example, haven’t been active for a number of days. These can improve your engagement and retention.
Services required to implement Push Notifications:
Audiences (in Unity Analytics beta)
Push Notifications package
Authentication package (optional)