Start a Hybrid ROAS campaign
Use the following steps to set up a Hybrid ROAS campaign in the Unity Ads User Acquisition dashboard:
- Go to Apps from the secondary navigation menu.
- Select the app you want to advertise to open the Campaigns page.
- Select Create to configure a new campaign.
- In the Create a campaign dialog, select Return on Ad Spend as your campaign type.
- Select Next to choose your optimization type.
- Select Hybrid as your optimization.
- Select Next to save your selections and name your campaign.
Important: If you haven’t reached the minimum data threshold required to start a ROAS campaign, all optimized campaign goals will be unavailable. For more information, refer to Hybrid ROAS campaign best practices.
Configure ROAS targets
In your Hybrid ROAS campaign setup, do the following to configure your ROAS targets:
Go to the Countries & Targets section of the campaign setup.
Select Adjust to edit the settings for each country in your campaign.
In the D7 ROAS goal column for each country, enter the percent of your spend you expect to get back.
Note: Unity provides a suggested ROAS target for each country. This amount is based on the predicted revenue that users in that region will generate.
Select Save to keep your changes.