Return on Ad Spend campaigns
A Return on Ad Spend (ROAS) campaign goal targets users predicted to generate revenue through in-app purchases and/or watching ads.
| Topic | Description |
|---|---|
| Ad Revenue ROAS campaigns | Acquire users more likely to watch ads in your app |
| In-app Purchase ROAS campaigns | Acquire users more likely to make in-app purchases in your app |
| Hybrid ROAS campaigns | Acquire both users who are more likely to make purchases in your app, watch ads in your app, or do both |