Set up a user acquisition campaign

User acquisition campaigns help you bring new players into your game. To manage your campaigns from the Unity Ads User Acquisition dashboard, add an app or select an existing app to access its Campaigns page.

Choose your campaign typeReview the available campaign types and how they align with your goals
Install campaignsRun an Install campaign to acquire users
Creative Testing campaignsRun a Creative Testing campaign to test ad performance
Audience Pinpointer campaignsRun an Audience Pinpointer campaign to acquire targeted kinds of users

Additional resources