Install campaigns, the default user acquisition campaign type, are optimized toward generating installs.
| Topic | Description |
|---|---|
| Understand what a user acquisition campaign is and how it works | |
| Set up and launch an Install campaign in the Unity Ads User Acquisition dashboard |
Additional resources
- Creative Testing campaings: Test and compare the performance of your ads in a Creative Testing campaign.
- Audience Pinpointer campaigns: Use an Audience Pinpointer campaign to target particular kinds of users.
- Configure manual install bids: Set up manual bidding for an Install campaign.